In London formed British rock band "Cream"

Cream were a British rock band formed in London in 1966.

The group consisted of lead vocalist/bassist Jack Bruce, guitarist/vocalist Eric Clapton and drummer Ginger Baker. The group's third album, Wheels of Fire(1968), is the world's first platinum-selling double album. The band is widely regarded as the world's first successful supergroup. In their career, they sold more than 15 million records worldwide. Their music included songs based on traditional blues such as "Crossroads" and "Spoonful", and modern blues such as "Born Under a Bad Sign", as well as more current material such as "Strange Brew", "Tales of Brave Ulysses" and "Toad".

The band's biggest hits were "I Feel Free" (UK number 11), "Sunshine of Your Love" (US number 5), "White Room" (US number 6), "Crossroads" (US number 28) and "Badge" (UK number 18).

The band made a significant impact on the popular music of the time, and, along with Jimi Hendrix and other notable guitarists and bands, popularised the use of the wah-wah pedal. They provided a heavy yet technically proficient musical theme that foreshadowed and influenced the emergence of British bands such as Led Zeppelin, Deep Purple and Black Sabbath in the late 1960s and the early 1970s. They also influenced American southern rock groups the Allman Brothers Band and Lynyrd Skynyrd. The band's live performances influenced progressive rock acts such as Rush.

Cream were inducted into the Rock and Roll Hall of Fame in 1993. They were included in both Rolling Stone and VH1's lists of the "100 Greatest Artists of All Time", at number 67 and 61 respectively. They were also ranked number 16 on VH1's "100 Greatest Artists of Hard Rock".