en

Alfred Steele

Please add an image!
Birth Date:
24.04.1900
Death date:
19.04.1959
Person's maiden name:
Alfred Nu Steele
Categories:
Businessman
Nationality:
 american
Cemetery:
Ferncliff Cemetery and Mausoleum

Alfred Nu Steele (April 24, 1900 – April 19, 1959) was an American soft drink businessman.

He graduated from Northwestern University in 1923, where he played football, and became an ad executive. He first worked for The Coca-Cola Company, as vice president of marketing.

He later became the CEO of the Pepsi-Cola Company in 1949. Under his management, sales tripled between 1955 and 1957. He reduced the sugar content of Pepsi products and introduced them to third-world countries. He worked for Pepsi until his death from a heart attack in April 1959.

He was the fourth and last husband of actress Joan Crawford (married May 10, 1955 in Las Vegas). Herbert L. Barnet, Steele's handpicked successor as chairman and CEO, appointed her to the Board of Directors. In Joan Crawford's later career, product placementfor Pepsi can be seen in several films, including Strait-Jacket (1964) and Berserk! (1967) Crawford would remain on the Board of Directors of the Pepsi-Cola Company until her forced retirement in 1973. The two had their ashes interred in a crypt together upon Crawford's death in 1977.

They are interred in Ferncliff Cemetery in Hartsdale, New York. His crypt marker incorrectly lists his middle initial as "M" for no explained reason.

Steele was portrayed by Harry Goz in the 1981 film Mommie Dearest.

Source: wikipedia.org

No places

    loading...

        Relation nameRelation typeBirth DateDeath dateDescription
        1Joan CrawfordJoan CrawfordWife23.03.190510.05.1977
        2Hal LeSueurHal LeSueurBrother in-law03.09.190103.05.1963

        No events set

        Tags