Charles Revson

Charles Haskell Revson (October 11, 1906 – August 24, 1975) was an American businessman and philanthropist.

He was best known as a pioneering cosmetics industry executive who created and managed Revlon through five decades.

Early years

Revson was born in Somerville, Massachusetts, near Boston, Massachusetts,[1] after his family immigrated from Canada[citation needed] to the United States. He was raised in Manchester, New Hampshire. His father, Samuel Revson, was born in Lithuania and of Russian Jewish heritage, his mother, Jeanette Weiss Revson, in Austro-Hungary of German Jewish background. His parents emigrated to Boston in the late 19th century, where they had eight other children. Jeanette died young of pneumonia in the 1920s. Jeanette's parents, Saul J. and Mary Ella Greenberg Weiss, influenced many of their offspring to pursue success. Many of the Weiss family descendants exhibited qualities such as the perfectionism and aestheticism evident in Charles Revson's career.[2]{dead link}} Revson, like many other Weiss family descendants, disassociated from most of the family of origin to fiercely create an autonomous identity.

Revson's father worked as a cigar roller in Manchester, not far from where the Revsons lived in the Squog Area, a French-Canadianneighborhood that was part of Manchester's "Little Canada". Revson moved to Boston to live with Weiss family members after graduating from Manchester High School West.

Founding of Revlon

When Elka, the cosmetics company he worked for, did not promote him to the position of national distributor, Revson decided to go into business for himself. Beginning in 1932, the company specialized in nail polish, offering a wider variety of colors than had been currently available. It was marketed through beauty salons and, later, department stores. Revlon Cosmetics then introduced matching lipsticks and entered the perfume and fragrance market with great success. Revson served as president of the firm from 1932 to 1962, and then as chairman until his death in 1975.

Quiz show scandals

In the mid-1950s the company sponsored the quiz show The $64,000 Question, which became a television phenomenon and boosted sales considerably. Revson and his brother Martin, second in charge at the company, allegedly demanded that the producers control the questions in order to keep them winning and maintain the program's high ratings. This sparked what later became known as the quiz show scandal, as The $64,000 Question, The Challenge and Twenty One led to the duplication of the producers' and sponsors' dubious methods to ensure a large viewership.

Steve Carlin, executive producer of Entertainment Productions, Inc., which produced The $64,000 Question and The $64,000 Challenge, was called to testify before Congress about the rigging of the TV quiz shows. He said that Revlon demanded the shows be rigged to ensure high ratings. "There is a tradition in television...of trying to please the client," Carlin testified. "We were willing to please the client." Though they testified, neither Charles nor Martin Revson ever became the subjects of an official inquiry. By the time the quiz show phenomenon was over, killed by the revelations, Revlon had vastly increased its market share and was established as an international behemoth in its niche.

Personal life

Charles Revson was married three times. His first was brief. His second was to Ancky Revson, producing sons John and Charles H. Revson, Jr., and an adopted a daughter, Penelope . He has three grandchildren: Jill Revson, Charles H. Revson III and Alexander Revson. He married a third time to Lyn Revson. He also had an affair with actress/singer Eartha Kitt.

His nephew, Peter Revson, a Formula One racecar driver and son of his brother Martin, died in 1974. Peter's younger brother Doug died before him in a racecar accident in Denmark in 1967. Peter was engaged to 1973 Miss World, Marjorie Wallace 14 days before his fatal accident in practice for the 1974 South African Grand Prix.

Revson died on August 24, 1975 at his home in Premium Point, New Rochelle, New York.

Philanthropy

In 1956, Revson established the Charles H. Revson Foundation, which he funded with over $10 million during his lifetime. The foundation funded schools, hospitals, and service organizations serving the Jewish community, mostly located in New York. Upon his death, Revson endowed the foundation with $68 million from his estate and granted the board of directors the discretion to chart the foundation's future course. In 1978, the foundation began a formal grantmaking process, and since that time, it has disbursed a total of $145 million in grants and its endowment has grown from $68 million to $141 million.